A Generic Market Description Should NOT Include Any

question 39

Multiple Choice

A generic market description should NOT include any:

• A) customer needs.
• B) geographic area.
• C) competitors' names.
• D) customer types.
• E) All of these should be included in a generic market description.

---

Definitions:

Correlation

A quantitative measure that indicates the extent to which two or more variables fluctuate together.

Correlation Coefficient

A numerical measure that quantifies the degree to which two variables are related, ranging from -1 (perfect negative correlation) to +1 (perfect positive correlation).

One-tailed Hypothesis

A hypothesis test that considers either a decrease or an increase in a specific direction, focusing on one end of the probability distribution.

Valid Hypothesis

A hypothesis that is well-founded, testable, and grounded in existing scientific evidence or observations.