In the Example for the Seven-Step Approach to Market Segmentation

question 78

Multiple Choice

In the example for the seven-step approach to market segmentation (used in the text) , which of the following is a qualifying need?

• A) a good bed
• B) heating and cooling
• C) a clean bathroom
• D) security
• E) All of these.

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Definitions:

Cognitive Dissonance Theory

A theory proposed by Leon Festinger that suggests discomfort arises from holding two conflicting beliefs, leading to an alteration in one's attitudes or behaviors to reduce the dissonance.

Psychological Discomfort

Psychological discomfort is a state of mental unease or distress, often resulting from challenging or conflicting beliefs, thoughts, or emotions.

Attitudes And Behaviors

Refers to the relationship between how individuals think and feel about various topics, objects, or individuals and how this affects their actions or reactions in various situations.

Effort Justification

The phenomenon where people attribute greater value to outcomes they had to put effort into achieving.