GE's Planning Grid Approach to Evaluating Proposed and Existing Plans

question 323

Multiple Choice

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

• A) considers how profitable opportunities are likely to be.
• B) reflects the corporation's objectives.
• C) helps managers see why some ideas are supported and others are not.
• D) can use quantitative data but it is basically a qualitative approach.
• E) All of these alternatives about GE's Planning Grid are true.

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Definitions:

Disrupt-Then-Reframe Technique

Influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light.

Persuasion

The process of influencing someone's beliefs, attitudes, or behaviors through communication.

Message Processing

The series of mental steps and mechanisms used in understanding and responding to communication messages.

Persuasive Message

A communication intended to influence the attitudes, beliefs, or behaviors of others by using specific techniques and appeals.