When a Hotel Chain Asks One of Its New Customers

question 212

Multiple Choice

When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?

• A) Single
• B) Clustering
• C) Segment of one
• D) Multiple
• E) Combined

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Definitions:

Severe Depression

A condition affecting mental well-being, defined by a constant feeling of sadness or a disinterest in daily activities, which substantially affects one's daily operations.

Self-Injurious Behavior

Acts performed by an individual that cause harm or damage to themselves, often as a coping mechanism to deal with emotional distress.

Promoting Self-Esteem

The act of encouraging and supporting a positive self-image and confidence in individuals.

Respect

A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.