When a Hotel Chain Asks One of Its New Customers

question 212

Multiple Choice

When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?

• A) Single
• B) Clustering
• C) Segment of one
• D) Multiple
• E) Combined

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