Which of the Following Statements About Positioning Is NOT True

question 26

Multiple Choice

Which of the following statements about positioning is NOT true?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Total Job Cost

The sum of all costs assigned to a specific job or project, including materials, labor, and overhead.

Unit Product Cost

The complete expenditure involved in creating a single unit of a product, which includes the costs of direct materials, direct labor, and the apportioned overhead.

Unit Product Cost

The total cost associated with producing one unit of a product, including both direct costs and allocated indirect costs.

Machine-Hour

A measure of production output or usage time based on the hours a machine is operated.