Changes in Technology Can Have Major Impacts on Marketing Strategy

question 305

True/False

Changes in technology can have major impacts on marketing strategy planning.

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Definitions:

Survey Research

A method of gathering data from respondents through a structured questionnaire to collect information on opinions, behaviors, or characteristics.

Participant Observation

A qualitative research method where the researcher immerses themselves in a group to observe and participate in its activities.

Strengths and Weaknesses

Strengths and weaknesses refer to the internal factors and characteristics that support or hinder a person's ability to achieve their goals and objectives.

Experimental Method

A scientific approach to research where variables are manipulated to observe their effects on other variables, often used to test hypotheses.