Comparing GDP for Foreign Countries Can Help a Marketing Manager

question 118

Multiple Choice

Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:

• A) GDP measures show people's tendency to buy particular products.
• B) income tends to be evenly distributed among consumers in most countries.
• C) GDP estimates may not be very accurate for very different cultures and economies.
• D) GDP measures show the degree of competition in a market.
• E) GDP shows which brands will achieve the greatest sales.

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Definitions:

Fixed Assets

Fixed assets are long-term tangible assets used in a company's operations, such as buildings, machinery, and equipment, which are not expected to be converted into cash in the short term.

Shares of Stock

Represent the units of ownership interest in a corporation or financial asset that investors buy and sell.

Inventory

The total amount of goods or materials held by a company, intended for sale or manufacturing into final products.

Cash Ratio

A financial metric assessing a firm's capability to meet its current obligations using its available cash and near-cash assets.