Avon, Which in the Past Relied on Door-To-Door Personal Selling

question 242

Multiple Choice

Avon, which in the past relied on door-to-door personal selling, is trying to reach new customers by distributing mail-order catalogs, adding toll-free telephone ordering, and opening online retail sites. Avon is pursuing a ______________ opportunity.

• A) market development
• B) market penetration
• C) target marketing
• D) product development
• E) mass marketing

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Definitions:

Formal

Formal refers to activities, events, or situations that are structured, official, or follow established norms and procedures rather than being casual or relaxed.

Symbolic

Pertains to the use of symbols or representation of ideas, concepts, or objects through indirect suggestion rather than direct expression.

Prosocial Behavior

Voluntary actions intended to benefit or help others, such as sharing, comforting, cooperating, and offering assistance.

Sharing

The voluntary act of giving or distributing something among multiple people or entities.