When Marketers Select Criteria to Help Screen for New Market

question 235

Multiple Choice

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

• A) what kind of business the firm wants to be in.
• B) what resources the firm should build upon.
• C) what weaknesses need to be avoided.
• D) what is an acceptable return on investment (ROI).
• E) what expertise the firm possesses.

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Definitions:

Perceive Objects

The cognitive process of recognizing and interpreting sensory information to understand and interact with the physical environment.

Proximity

The physical or psychological closeness between people, which often influences social relationships and interactions.

Gestalt Principle

A theory in psychology that proposes objects are viewed holistically, emphasizing the whole of anything is greater than its parts.

Proximity

The physical or psychological closeness between people or objects, often influencing relationships and interactions.