Examlex
As compared to larger competitors, smaller firms benefit from lower unit costs which they achieve with lower sales volumes.
Branding
The process of creating a unique image, name, and identity for a product or company in the consumer's mind through marketing and design.
Differentiates
To distinguish or set apart something in terms of characteristics, quality, or performance.
Engaging Content
Content that captivates attention, stimulates interest, and motivates the audience to interact or take action.
Rule Of Thumb
A practical and approximate way of doing or measuring something, based on experience rather than exact calculations.
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