When a Firm Has Multiple Market Opportunities from Which to Choose

question 113

Multiple Choice

When a firm has multiple market opportunities from which to choose, marketers can use the following tool to identify the best ones:

• A) Competitor analysis.
• B) Competitor matrix.
• C) Focus group.
• D) S.W.O.T. analysis.
• E) Strategic planning grid.

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Definitions:

Health Promotion

Activities such as routine exercise and good nutrition that help patients maintain or enhance their present level of health and reduce their risk of developing certain diseases.

Ill Individuals

Persons suffering from disease, ailment, or other health conditions that affect their physical or mental well-being.

Public Health Nurse

A nurse whose focus is on improving the health outcomes of communities through education, policy advocacy, and implementation of public health practices.

Needs of a Population

The essential requirements ranging from basic physical needs to complex social services, necessary for the well-being and functioning of a community or group.