When Developing a Marketing Mix, a Marketing Manager Should Remember

question 201

Multiple Choice

When developing a marketing mix, a marketing manager should remember that:

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.

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Definitions:

Adipose Tissue

A type of connective tissue that stores fat and serves as a source of energy, insulation, and cushioning for the body.

Liver

A vital organ that performs essential functions such as detoxification, protein synthesis, and the production of biochemicals necessary for digestion.

Skeletal Muscle

A type of striated muscle tissue, which is under the voluntary control of the somatic nervous system and is responsible for body movements.

Brain

The central organ of the nervous system, located in the skull, responsible for processing sensory information and controlling bodily functions and behavior.