The Marketing Manager for Lucky Grains Cereals Is Forecasting Potential

question 274

Multiple Choice

The marketing manager for Lucky Grains cereals is forecasting potential lifetime sales, costs, and profitability for a potential new product-Lucky Rice Squares. The marketing manager is using ____ to evaluate this opportunity.

• A) cost plus assessment
• B) operating margins screen
• C) industry attractiveness matrix
• D) strategic planning grid
• E) total profit approach

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Definitions:

Cash-Surrender Value

The amount an insurance policyholder receives upon cancellation of a contract before its maturity or an insured event occurs.

Moral Hazard

The situation in which one party is more likely to take risks because another party bears the cost of those risks.

Deductibles

The amount an insured person is required to pay out of pocket before an insurance company covers any expenses.

Co-Payments

Fixed amounts that an insured person is required to pay at the time of receiving medical service, with the balance covered by their health insurance.