Which of the Following Statements About Positioning Is NOT True

question 189

Multiple Choice

Which of the following statements about positioning is NOT true? Positioning techniques

• A) position products on a graph based on price level and quantity demanded.
• B) require a firm to collect data about consumer perceptions of products.
• C) are sometimes called "perceptual mapping" techniques.
• D) typically rely on a "product space" diagram to show the relationship among various products.
• E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.