Which of the Following Statements About Positioning Is NOT True

question 189

Multiple Choice

Which of the following statements about positioning is NOT true? Positioning techniques

• A) position products on a graph based on price level and quantity demanded.
• B) require a firm to collect data about consumer perceptions of products.
• C) are sometimes called "perceptual mapping" techniques.
• D) typically rely on a "product space" diagram to show the relationship among various products.
• E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

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Definitions:

Current Account Deficit

A measure that shows when a country's total imports of goods, services, and transfers are greater than its total exports. It indicates the country is spending more on foreign trade than it is earning.

Budget Deficit

When federal tax receipts are less than federal government spending.

Trade Deficit

A situation where the value of a country's imports exceeds the value of its exports.

Gold Standard

A monetary system in which the value of a country's currency is directly linked to a certain amount of gold, ensuring that the currency has a stable value.