When Selecting Among Possible Product-Market Strategic Plans

question 171

Multiple Choice

When selecting among possible product-market strategic plans,

• A) the total profit approach tends to support plans that will be profitable in the short term even if longer term profits would be higher with another plan.
• B) the total profit approach requires estimates of sales, costs, and profits.
• C) the total profit approach compares plans that require the same investment.
• D) None of these statements is true.

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