Marketing Activities Should Begin with Potential Customer Needs, Not with the Production

question 366

True/False

Marketing activities should begin with potential customer needs, not with the production process.

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Definitions:

Socially Desirable

Pertaining to behaviors or attitudes that are deemed acceptable and desirable by society, often influencing individuals to act in certain ways to gain social approval.

Test-taker

An individual who participates in an examination or assessment to evaluate their knowledge, skills, competencies, or physical condition.

Correlational Method

A statistical technique that measures the degree of the relationship between two variables, expressed by the correlation coefficient.

Psychological Makeup

The combination of emotional, mental, and personality characteristics that define an individual.