When Planning a Marketing Strategy, Managers Have Control Over

question 184

Multiple Choice

When planning a marketing strategy, managers have control over:

• A) the political and legal environment.
• B) the cultural and social environment.
• C) the economic environment.
• D) their response to forces in the external market environment.
• E) consumers.

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Definitions:

Analyze

To examine something methodically and in detail, typically for purposes of explanation and interpretation.

Economic Models

Simplified representations of complex economic processes or systems used to analyze economic activities and predict outcomes.

Details

Specific pieces of information or characteristics about something.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving observation, experimentation, and hypothesis testing.