"Target Marketing," in Contrast to "Mass Marketing

question 240

Multiple Choice

"Target marketing," in contrast to "mass marketing,"

• A) ignores the need for the firm to obtain a competitive advantage.
• B) ignores markets that are large and spread out.
• C) is limited to small market segments.
• D) assumes that all customers are basically the same.
• E) None of these answers is correct.

Grasp the concept and implications of diffusion of responsibility in group settings.

Identify situational and dispositional factors influencing behavior, with examples from Zimbardo and Milgram's research.

Recognize the factors influencing bystander intervention in emergencies.

Understand the influence of social and physical surroundings on helping behaviors and attraction.

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Definitions:

Media

Various means of communication that reach or influence people widely, including newspapers, television, radio, the Internet, and other digital platforms.

Freedom

The power or right to act, speak, or think as one wants without hindrance or restraint.

Structure

Structure refers to the arrangement of and relations between the parts or elements of something complex.

Agency

In the context of media, it often refers to businesses that specialize in advertising and marketing services for other companies.