Swanson Beverages, Inc

question 257

Multiple Choice

Swanson Beverages, Inc., is using ______________ to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do) .

• A) clustering
• B) scenario analysis
• C) brand positioning
• D) marketing mix review
• E) competitor analysis

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Definitions:

Civil Right Act

Legislation aimed at preventing discrimination based on race, color, religion, sex, or national origin and enforcing legal rights of all citizens.

Sexual Orientation

An inherent or immutable enduring emotional, romantic, or sexual attraction to other people.

Promissory Estoppel

The legal doctrine that restricts an offeror from revoking an offer under certain conditions, even though consideration has not been promised to bind the agreement. To be effective, promissory estoppel requires that the offeror know, or be presumed to know, that the offeree might otherwise make a definite and decided change of position in contemplation of promises contained in the offer.

Wrongful Discharge

Exceptions to employment-at-will that give employees legal ground for lawsuits against employers who have dismissed them unfairly.