Comparing GDP for Foreign Countries Can Help a Marketing Manager

question 118

Multiple Choice

Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:

• A) GDP measures show people's tendency to buy particular products.
• B) income tends to be evenly distributed among consumers in most countries.
• C) GDP estimates may not be very accurate for very different cultures and economies.
• D) GDP measures show the degree of competition in a market.
• E) GDP shows which brands will achieve the greatest sales.

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Definitions:

Labor Force

The total number of people who are available to work, including those who are employed and those who are unemployed but seeking work.

Employed Category

Individuals who are working for pay or profit, actively engaged in a business or have a job from which they are temporarily absent.

Unemployed Category

A classification for individuals who are without a job but are available to work and have actively searched for employment within a specific period.

Labor-force Participation Rates

The percentage of the working-age population that is part of the labor force, either employed or actively seeking employment.