All of the Following Are Examples of Quantitative Components of Screening

question 175

Multiple Choice

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

• A) market share.
• B) number of units sold.
• C) strengths of the company.
• D) annual projected sales dollars.
• E) projected profit.

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Definitions:

Cash Payback

A method of evaluating an investment by determining the amount of time it will take to recoup the initial investment from its cash flows.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the organization's goal of wealth maximization.

Net Present Value

A financial metric used to evaluate the profitability of an investment, calculated by discounting all expected future cash flows to their present value using a specific discount rate.

Annual Rate of Return Technique

A method of evaluating investments by calculating the expected annual rate of profit or loss.