GE's Planning Grid Approach

question 103

Multiple Choice

GE's planning grid approach

• A) doesn't work because different managers usually come to different conclusions given the subjective evaluations involved.
• B) is really the same thing as the total profit approach.
• C) overemphasizes short term profitability.
• D) is superficial because it considers only size and expected market share, and ignores other possibly important factors.
• E) could be adapted easily by another firm with different objectives.

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Definitions:

Sural Region

Pertains to the calf area of the leg, where the sural nerve is also located, providing sensory information.

Calf

The back portion of the lower leg in humans, or a young bovine animal.

Pleural Cavity

The thin fluid-filled space between the two pulmonary pleurae of each lung.

Serous Membrane

A thin layer of tissue that lines certain internal cavities of the body, secreting a serous fluid to lubricate and reduce friction between internal organs.