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Personal Selling Involves Direct Personal Communication to Get the Sale

question 302

True/False

Personal selling involves direct personal communication to get the sale, but personal attention is seldom required after the sale.


Definitions:

Parenting Style

The manner in which parents raise their children, characterized by various levels of responsiveness and demand.

Two-Factor Theory

A psychological theory proposing that emotions are based on physiological arousal and cognitive interpretation of that arousal.

Negative Reinforcer

An unpleasant stimulus that, when removed after a response, increases the likelihood of that response occurring in the future.

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