The First and Most Important Question to Ask When Evaluating

question 116

Multiple Choice

The first and most important question to ask when evaluating product-market opportunities is:

• A) "How does it fit with our objectives and resources?"
• B) "What is the sales forecast for this product?"
• C) "How much profit will we make this year?"
• D) "How much do we need to invest in this product?"
• E) "How far along is our research and development effort in this area?"

---

Definitions:

Warranty Liability

A legal obligation arising from warranty provisions that hold a seller or manufacturer responsible for defects or non-compliance of a product or service with the stated warranties or guarantees.

Transfer

The act of moving an asset, title, right, or interest from one entity or individual to another, which can occur through various means such as sales, gifts, or inheritance.

Acceptance

The act of agreeing to the terms of an offer, thereby creating a binding contract.

Certified

Officially recognized as possessing certain qualifications or meeting certain standards.