Customer Lifetime Value Is the Total Stream of Purchases That

question 117

True/False

Customer lifetime value is the total stream of purchases that a customer could contribute to the company over the length of the relationship.

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Definitions:

Cortisol

Glucocorticoid secreted by the adrenal cortex that responds to stress on a long-term basis; reduces inflammation and promotes protein and fat metabolism.

Adrenal Cortex

Outer portion of the adrenal gland; secretes mineralocorticoids, such as aldosterone, and glucocorticoids, such as cortisol.

Long-Term Stress

Chronic stress experienced over an extended period of time, which can negatively affect health, mood, productivity, and relationships.

ACTH

Adrenocorticotropic hormone, a pituitary gland hormone that stimulates the adrenal glands to release cortisol.