Examlex
Nike moved beyond shoes and sportswear to offer its athletic target market a running watch, digital audio player, and even a portable heart-rate monitor. This is an example of a market development strategy.
Status Quo Bias
The preference for the current state of affairs, where changes are perceived as losses rather than gains, leading to resistance to change.
Temporal Discounting
The devaluation of future rewards or outcomes in favor of immediate benefits, reflecting an individual's preference for short-term gratification.
Certainty Effect
The tendency for people to give greater weight to outcomes that are certain, compared to outcomes that are only probable.
Self-Determination Theory
A theory of motivation that emphasizes the role of innate psychological needs in the development of personal growth and psychological well-being.
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