The Difference Between Target Marketing and Mass Marketing Is That

question 13

Multiple Choice

The difference between target marketing and mass marketing is that target marketing

• A) means focusing on a small market.
• B) focuses on short-run objectives, while mass marketing focuses on long-run objectives.
• C) focuses on specific customers, while mass marketing aims at an entire market.
• D) does not rely on e-commerce but mass marketing does.
• E) aims at increased sales, while mass marketing focuses on increased profits.

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Definitions:

Property Upkeep

The maintenance and repairs required to keep a property in good condition.

Horizontal Mobility

The movement of individuals or groups across similar socioeconomic levels or positions without significant change in their status.

Social Status

The position or rank of a person or group within the society based on wealth, occupation, education, and other factors.

Status Hierarchy

A social structure that ranks individuals or groups in a community on the basis of esteem and prestige.