Which of the Following Statements Best Describes the Modern View

question 30

Multiple Choice

Which of the following statements best describes the modern view of marketing?

• A) Marketing is only necessary for profit-oriented firms.
• B) Marketing consists mainly of advertising and personal selling.
• C) Marketing anticipates customer needs.
• D) Marketing begins as soon as products are produced.
• E) Firms that don't rely on e-commerce should put more emphasis on marketing.

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Definitions:

Title VII

A part of the Civil Rights Act of 1964 that forbids discrimination in employment due to an individual's race, color, religious beliefs, gender, or country of origin.

Section 1981

A civil rights statute in U.S. law aimed at preventing racial discrimination in contracts.

Racial Discrimination

The unfair treatment of individuals based on their race or ethnicity.

National Origin

The country where a person was born in, or where their ancestors came from.