Target Marketing

question 95

Multiple Choice

Target marketing

• A) is a production-oriented approach to marketing.
• B) is essentially the same as mass marketing.
• C) considers everyone to be a potential customer.
• D) assumes that everyone is the same.
• E) specifies some particular group of customers.

---

Definitions:

Economic Self-interest

The driving force behind the actions of individuals that encourages them to fulfill their needs and desires.

Crude Quantity Theory

A basic economic theory suggesting that the amount of money in supply directly affects the price level and inflation in an economy.

Sophisticated Quantity Theory

An advanced approach to Quantity Theory of Money, considering complex factors influencing money supply and demand.

Deflation

A decline in the price level for at least two years.