Target Marketing

question 95

Multiple Choice

Target marketing

• A) is a production-oriented approach to marketing.
• B) is essentially the same as mass marketing.
• C) considers everyone to be a potential customer.
• D) assumes that everyone is the same.
• E) specifies some particular group of customers.

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Definitions:

Non-Europeans

Individuals or peoples not originating from or associated with European countries or cultures.

Cultural Relativism

A perspective in anthropology and ethics that posits all cultures have their own values and norms, which are not inherently superior or inferior to those of other cultures.

Equal Value

The principle that all people, regardless of their personal characteristics, should be treated with the same respect and dignity, acknowledging their worth as individuals.

Cultural Practices

The common habits, rituals, and traditions that characterize a particular society or community.