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Marketing managers should view potential customers as
Implicit Memory
Memory that enhances task execution using prior experiences, without the individual consciously realizing those past experiences.
Iconic Memory
A form of sensory memory that temporarily holds visual images before they fade or are processed further.
Sensory Memory
The shortest-term element of memory, which retains impressions of sensory information after the original stimuli have ended.
Automatically Processed
Information that is processed in the mind effortlessly and without the need for conscious thought.
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