From the Perspective of the Four Ps, Personal Selling Is

question 263

Multiple Choice

From the perspective of the four Ps, personal selling is to advertising as

• A) mass selling is to branding.
• B) Place is to Product.
• C) sales promotion is to pricing.
• D) warranties are to channel type.
• E) geographic terms are to price allowances.

Identify the principles and strategies of inventory management and control systems.

Describe the role of balanced scorecards in managerial control and performance evaluation.

Explain the significance and methods of quality control in organizational operations.

Recognize the importance of financial planning and control in organizational performance, including budgeting and financial forecasting.