Which of the Following Is NOT One of the Four

question 150

Multiple Choice

Which of the following is NOT one of the four variables in a marketing mix?

• A) Price
• B) Product
• C) Promotion
• D) Payment
• E) Place

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Definitions:

Angel Investor

A type of investor who uses his or her own money to provide funds to young startup private businesses run by entrepreneurs who are neither friends nor family.

Private Businesses

Enterprises owned by individuals or groups without governmental shares and not traded on the public stock markets, characterized by privately held ownership structures.

Entrepreneurs

Individuals who organize and operate businesses, taking on greater than normal financial risks.

Venture Capital Industry

The financial sector involved with providing funding to early-stage, high-potential, growth startup companies in exchange for equity or an ownership stake.