Which of the Following Is Not a Part of the Direct

question 98

Multiple Choice

Which of the following is not a part of the direct market environment for Starbucks?

• A) McDonald's and its coffee.
• B) Starbucks objective to open 50 new stores in the United States in 2014.
• C) Rising interest rates worldwide.
• D) High awareness of Starbucks brand name.
• E) Growing interest in brewed cacao a prospective competitor for coffee.

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Definitions:

Periodic Inventory System

An inventory accounting system where goods are physically counted at specific intervals for financial reporting.

Perpetual Inventory Systems

A method of inventory management where inventory levels are updated in real-time after every sale or purchase transaction.

Purchases Returns and Allowances

Transactions where buyers return damaged or unsatisfactory products to the seller, or receive a price reduction as compensation.

Merchandiser

A person or company involved in the business of purchasing goods and selling them at retail or wholesale.