Which of the Following Is Not a Part of the Direct

question 98

Multiple Choice

Which of the following is not a part of the direct market environment for Starbucks?

• A) McDonald's and its coffee.
• B) Starbucks objective to open 50 new stores in the United States in 2014.
• C) Rising interest rates worldwide.
• D) High awareness of Starbucks brand name.
• E) Growing interest in brewed cacao a prospective competitor for coffee.