Which of the Following Is NOT Included in a Marketing

question 313

Multiple Choice

Which of the following is NOT included in a marketing plan?

• A) The control procedures to be used
• B) The costs involved
• C) The results expected
• D) What marketing mix is to be offered.
• E) All of these should be included in a marketing plan.

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Definitions:

Debt-to-equity Ratio

A financial measure that reflects the balance of debt and equity used in funding a company's assets.

Receivable Turnover

A financial metric that measures how many times a company can turn its accounts receivable into cash during a period.

Inventory Turnover

A financial metric that measures how many times a company has sold and replaced its inventory over a certain period of time.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets, calculated as current assets divided by current liabilities.