Marketing Will Not Happen Unless

question 341

Multiple Choice

Marketing will not happen unless:

• A) e-commerce is flourishing.
• B) collaborators are present to simplify exchange.
• C) intermediaries are present to facilitate exchange.
• D) two or more parties each have something they want to exchange for something else.
• E) an economy is market-directed rather than command.

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Definitions:

Operational Planning

The process of outlining specific procedures and processes aimed at achieving tactical goals within an organization.

Tactical Planning

Short-term, detailed planning that supports strategic planning goals by focusing on achieving specific objectives within a limited time frame.

Strategic Planning

The process of defining the direction and decisions for an organization, including setting goals and determining actions to achieve those goals.

Strategic Planning Process

involves defining a company's strategy or direction and making decisions on allocating its resources to pursue this strategy.