Which of the Following Statements by a Marketing Manager Refers

question 217

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of these statements refer to operational decisions.

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Definitions:

Switch Statement

A control structure that allows multi-way branching based on the value of an expression.

System.out.print

A Java command used to display text on the screen without moving to a new line.

Scanner Object

A Scanner Object in Java is used to parse primitive types and strings using regular expressions from an input source such as a file or standard input.

Console.nextInt

A method used in Java to read an integer input from the console.