Which of the Following Statements by a Marketing Manager Refers

question 217

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of these statements refer to operational decisions.

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Definitions:

Willingness to Change

The degree to which an individual or organization is open to modify behavior, processes, or attitudes in response to new information or circumstances.

Lack of Ability

A condition or situation in which there is an absence of sufficient skill, power, or capacity to perform effectively.

Counseling

A professional process of assistance and guidance in resolving personal or psychological problems.

Attitude

An individual’s settled way of thinking or feeling about something, typically reflected in their behavior.