A Company Trying to Market Its Products in a Country

question 122

Multiple Choice

A company trying to market its products in a country that has a low literacy rate would be well advised to:

• A) Print its promotional messages in larger font (character) sizes.
• B) Conduct marketing research using paper-and-pencil surveys.
• C) Use symbols, colors, and other nonverbal means of communication.
• D) All of these measures would be useful.

Grasp the rules for the use of numbers in writing and apply them correctly.

Identify and correct subject-verb agreement errors.

Recognize and avoid the use of sentence fragments.

Distinguish between adjectives and adverbs and use them correctly.

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Definitions:

IS Strategic Plan

Information Systems Strategic Plan; a document outlining an organization's strategy regarding the use and management of information systems to achieve its business goals.

IT Architecture

The design and organization of computer systems, including hardware, software, data, and networking components, in order to meet the goals and requirements of a business.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and insurance payments.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor costs.