A Company Trying to Market Its Products in a Country

question 122

Multiple Choice

A company trying to market its products in a country that has a low literacy rate would be well advised to:

• A) Print its promotional messages in larger font (character) sizes.
• B) Conduct marketing research using paper-and-pencil surveys.
• C) Use symbols, colors, and other nonverbal means of communication.
• D) All of these measures would be useful.

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Definitions:

Florida

A state located in the southeastern region of the United States, known for its warm climate, beaches, and diverse cultures.

Georgia

A country located at the crossroads of Eastern Europe and Western Asia, known for its rich history and diverse culture.

Oranges

A type of citrus fruit known for its round shape, orange color, and juicy, sweet flesh, commonly consumed fresh or juiced.

Peaches

Peaches refer to a juicy, soft fruit with a fuzzy skin, or the tree that bears this fruit.