Which of the Following Is Most Likely to Increase a Firm's

question 170

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

• A) The firm offers a more costly marketing mix that attracts more customers.
• B) The firm offers customer value that is at least as good as what is offered by competitors.
• C) The lifetime value of the firm's individual customers increases.
• D) The competition in the firm's market increases.
• E) The firm cuts costs by reducing promotion efforts.

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Definitions:

World Equilibrium Price

The price level at which the supply and demand of a good on a global scale are balanced, leading to a stable international market price.

Diagram

A simplified drawing showing the appearance, structure, or workings of something, typically presented as a plan, chart, or graph.

Price Level

A measure of the average prices of goods and services in an economy at a specific time, often used to assess inflation.

Equilibrium World Price

The price at which the global supply of a good matches the global demand for that good.