Lipton Has Increased Sales by Developing Ads That Encourage It

question 31

Multiple Choice

Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A) diversification.
• B) market penetration.
• C) product development.
• D) mass marketing.
• E) market development.

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Definitions:

Demand

The measure of goods or services that people are both inclined and financially prepared to purchase at differing prices over a given time span.

Mass Transportation

A system of large-scale public transportation services, such as buses and trains, that operate within or between cities.

Price

The monetary value associated with procuring a product or service.

Production Cost

The total expense incurred in manufacturing goods or providing services, including raw materials, labor, and overheads.