Which of the Following Statements About Customer Value Is True

question 150

Multiple Choice

Which of the following statements about customer value is True?

• A) Building relationships with customers means providing customer value before, but not after the purchase of a product or service.
• B) Retaining current customers is usually less costly than taking customers away from a competitor.
• C) A firm's advertising department cannot be expected to develop ads to convince a customer to buy from the firm more than once.
• D) People in the organization who are not in the sales or customer service areas should never be called upon to help resolve a customer's problem.
• E) None of these statements is True.

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Definitions:

Scientific Goal

The aim or objective of conducting research to discover, interpret, or revise facts, behaviors, theories, or applications.

Behavior

The observable actions or responses of an organism, typically in response to its environment or internal cues.

Functionalism

James’s approach to mental processes, emphasizing the functions and purposes of the mind and behavior in the individual’s adaptation to the environment.

William James

An American philosopher and psychologist, often referred to as the father of American psychology.