Which of the Following Statements About Customer Value Is True

question 150

Multiple Choice

Which of the following statements about customer value is True?

• A) Building relationships with customers means providing customer value before, but not after the purchase of a product or service.
• B) Retaining current customers is usually less costly than taking customers away from a competitor.
• C) A firm's advertising department cannot be expected to develop ads to convince a customer to buy from the firm more than once.
• D) People in the organization who are not in the sales or customer service areas should never be called upon to help resolve a customer's problem.
• E) None of these statements is True.

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Definitions:

Biomarkers

Biological molecules found in blood, other body fluids, or tissues that are a sign of a normal or abnormal process, or of a condition or disease.

Fossil Record

The collection of preserved remains or traces of animals, plants, and other organisms from the past.

Grasses

A family of plants (Poaceae) that includes cereals, bamboos, and the grasses of natural grassland and cultivated lawns and pastures.

Herbivores

Organisms that eat primarily plants or plant material.