Examlex
A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market.
Biased Sample
A subset of a population selected in a manner where some members of the intended population are less likely to be included than others, potentially leading to skewed outcomes.
Longitudinal Design
A research method in which data is gathered for the same subjects repeatedly over a period of time to observe changes and development.
Inexpensive
Not costing a lot of money; affordable.
Cross-Sectional Design
A research method in which data is collected from a population, or a representative subset, at one specific point in time.
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