The Single Most Important Factor in Screening Possible Marketing Opportunities

question 266

True/False

The single most important factor in screening possible marketing opportunities is the long-run trends facing the company.

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Definitions:

Allocation of Budget

The process of distributing financial resources among various departments, projects, or sectors within an organization or government.

Clear Vision

The ability to see the desired future state or goal with clarity, often critical in planning and decision-making processes.

Momentum

The force or speed of movement; in a figurative sense, it represents the progression or sustained movement forward of an initiative or trend.

Organization

The arrangement or coordination of activities and resources to achieve specific objectives.