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A SWOT Analysis Identifies the "Special Weapons or Tactics" Used by by the Competitor

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A S.W.O.T. analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.


Definitions:

Oral And Anal Stages

Stages in Freud's psychosexual development theory; the oral stage focuses on pleasure from oral activities, and the anal stage is centered around toilet training and control issues.

Genitals

The organs involved in the reproductive system that are external in males and internal or external in females.

Freud

Austrian neurologist and founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with their sex assigned at birth.

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