Which of the Following Duties Would Not Be Performed by a Firm's

question 246

Multiple Choice

Which of the following duties would not be performed by a firm's marketing managers?

• A) Planning activities
• B) Directing the implementation of plans
• C) Controlling plans
• D) Overseeing the firm's financial statements
• E) Developing marketing mixes for target markets

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Definitions:

Contests

Sales promotions in which consumers compete against one another and must demonstrate skill to win.

Sponsorships

Financial or material support provided to events, activities, or individuals, often in exchange for advertising or promotional benefits.

Social Media Marketing

Marketing practice that uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms.

Google Analytics

A web analytics service offered by Google that tracks and reports website traffic, allowing organizations to understand user behavior and optimize their digital presence.