Which of the Following Statements About Target Marketing Is Incorrect

question 176

Multiple Choice

Which of the following statements about target marketing is incorrect?

• A) Target marketing is not mass marketing.
• B) Mass marketers like Kraft and Walmart may conduct target marketing.
• C) Target marketing is not limited to small market segments.
• D) Target marketing assumes that everyone is different and specifies some particular target customers.
• E) Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.

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Definitions:

Voting

The act of making a choice or decision in an election or other formal decision-making process, typically through casting a ballot.

Suffrage

The right to vote in political elections.

Race

A social construct used to categorize humans into large and distinct groups by cultural, historical, physical, and social characteristics.

Political Freedom

The freedom to participate in the political process of one's country or society, including the rights to free speech, assembly, to vote, and to run for office.