The Owner of the New Sharp Scissors Hair Salon Gave

question 87

Multiple Choice

The owner of the new Sharp Scissors hair salon gave coupons to potential customers walking by her store to stimulate interest and trial of her new hair salon. The coupons are an example of

• A) advertising.
• B) publicity.
• C) sales promotion.
• D) a channel of distribution.
• E) media.

---

Definitions:

Heuristic

A problem-solving approach using practical methods or various shortcuts that may not be perfect but are sufficient for reaching an immediate goal.

Algorithm

A precise step-by-step plan for solving a problem or accomplishing a task, often used in computing to develop software or process data.

Verbal Protocols

A research method in which participants verbalize their thoughts as they perform a task, used to gather data on cognitive processes.

Maintenance Rehearsal

A cognitive process that involves repeatedly verbalizing or thinking about a piece of information to keep it in working memory longer.