Good Marketing Strategy Planners Know That

question 300

Multiple Choice

Good marketing strategy planners know that:

• A) firms like Nabisco and Wal-Mart are too large to aim at clearly defined target markets.
• B) target marketing does not limit one to small market segments.
• C) mass marketing is often very desirable and effective.
• D) the terms "mass marketing" and "mass marketer" mean basically the same thing.
• E) target markets cannot be large and spread out.