In the Marketing Mix, the Customer Is

question 5

Multiple Choice

In the marketing mix, the customer is:

• A) one of the four components of the marketing mix.
• B) the entity that selects the marketing mix.
• C) the target market for the marketing mix.
• D) the "place" in the four Ps of the marketing mix.
• E) the "person" in the four Ps of the marketing mix.

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Definitions:

Audition

The sense or act of hearing.

Olfaction

The sense of smell, a chemical sense that detects airborne molecules and contributes to taste and environmental awareness.

Cochlear Hair Cells

Sensory cells located in the cochlea of the ear; they are essential for converting sound vibrations into electrical signals for the brain to interpret as sound.

Localize Sound

The ability of an organism to determine the origin of a sound source in its environment.