Concerning the "Universal Functions of Marketing," Which of the Following

question 377

Multiple Choice

Concerning the "universal functions of marketing," which of the following statements is false?

• A) These functions can be performed by producers, intermediaries, collaborators, or consumers.
• B) Responsibility for performing these functions can be shared and shifted.
• C) From a micro viewpoint, not every company must perform every function.
• D) From a macro viewpoint, all these functions must be performed by someone.
• E) None of these statements is false.

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