A Marketing Mix Consists Of

question 284

Multiple Choice

A marketing mix consists of:

• A) policies, procedures, plans, and personnel.
• B) the customer and the "four Ps."
• C) all variables, controllable and uncontrollable.
• D) product, price, promotion, and price.

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Definitions:

Voluntary Responses

Actions that are under conscious control, such as deciding to move a limb.

Discriminative Stimuli

Stimuli in the environment that signal the availability of reinforcement or punishment, guiding behavior accordingly.

Reinforcement Schedule

A plan or rule that determines the timing and frequency of reinforcement delivery to promote or maintain a desired behavior.

Organism

Any living entity that can function independently, ranging from microscopic bacteria to animals and plants.